
Last Saturday, I spoke to a group of Senior Women Corporate Counsel (experienced female attorneys) at the Sonnenalp Resort in Vail, CO. I was part of a symposium focused on social networking - my piece was image and presentation skills. It was terrific! I was the first presenter AND I had 15 minutes. Yikes! I'm used to speaking for 30-60 minutes... so much information, so little time. I decided the best thing was to narrow down my comments to the 3 key ideas to remember regarding first impressions - You Only Have 7 Seconds to Make a First Impression is my mantra.
Let's face it - we are all in sales... we sell ourselves. Yes, we may also have a product or service, but generally, people buy us... something about us appeals to them, whether it's looks, presence, attitude, experience, sometimes about what we say... bottom line we are selling ourselves. And social media/ networking is great for the internet, but works best when hand-in-hand with getting yourself out there to meet your people - those interested in what you have to offer.
The women in the audience (about 80) were selling their knowledge/ experience, background and success in the law profession - some were in transition, some thinking about 'what's next?', some happy with where they were but knowing they needed to start using social media and had questions about their image, because they knew they might decide to use pictures of themselves - I am a firm believer in using photos - current, professional shots - of yourself for marketing... something that brings out your personality in that picture.
So here are the 3 key ideas to remember in developing a confident style - one that makes you feel like you can handle any situation confidently:
- FOUNDATION - ladies, a well-fitting bra is essential... 80% of women wear the wrong size bra. Get yourself to a store that will measure you for best fit - Nordstrom is great. The girls (your bustline) should be half way between your shoulders and your elbow... and they should be as close to perky as you can get them... experiment until you find something comfortable that provides good support. And watch the bumps, bulges, ripples - if you have figure considerations, consider Spanx or some other shapers. These are not your grandmothers' girdles... these are light-weight, contouring shapers that smooth out bodies.
Men - stand up straight! Nothing says confidence in a man better than seeing him at his full height, shoulders back, head up, looking you straight in the eye... not anywhere else, guys - the eyes.
- SWEAT THE SMALL STUFF - everything in your closet needs to fit, be clean and ready-to-wear. Then everything in your closet is an option... that's what you want - good options. You'll be able to make better choices to look great everyday if you know you have options. Shoes, bags, accessories - clean, polished. Men, this is so important for you! Know it or not - shoes are generally the first thing people will notice about you. They don't necessarily need to be new, just clean/ polished/ in good condition. Know your best colors and use them - don't hide out in black all the time. If you are using social media - take the time to get a great photo of yourself - this is not one where your husband or wife backs you up to the kitchen wall and snaps a shot. This is one into which you've put some thought about how you want to look, you've spent some time grooming (ladies, makeup is essential... not too much, watch the shine. Men, a little powder will go a long way to even out skin tones and help you look great in a photo - and you can take it off immediately after).
- DRESS FOR WHO AND WHERE YOU ARE - people will buy you in a role... who are you? For the purposes of your social presentation, who do you want us to see? Dress for who you are, so when we do see you, we get it. If you are an attorney, you don't necessarily have to wear a power suit, but something classy, elegant, stylish will let us know you're trustworthy, experienced & competent. If you live in a suberb you'll dress differently than if you live in a city... take into account who you are (your age, your style, your body) and find a way to express yourself in your dressing - hire me or another stylist to help you find your fashion voice... read articles. Be fabulous! Find a little something extra to help you make a statement... a bright scarf, a piece of vintage jewelry, a fabulous watch, colored sox or tights, a purple tie... something that reminds you how wonderful you are, how unique you are - shine for who and where you are.